Common & visual
Language for Event Design
Get better results
As you follow the logical visual stepped approach of the event canvas you will be enabled to design events better in less time with your key stakeholders. Design events with the end in mind. Design events that matter.
Created with Passion
A brand new design approach to Events. Nothing has been done like this before. Many theories and tools are known, but this is the first ever tool to design, prototype and document events on a single sheet of paper. Join the movement and contribute today.
Spread the Word
The canvas is a way to develop more effective relationships by taking event design to a strategic level. It is a way to understand your stakeholders better and design events that deliver effective behaviour change.
Work digitally on Designs
Collaborate and document the event design process digitally using the #EventCanvas in a browser. Use a visual drag & drop visual canvas with templates that you can use to work on a design collaboratively.
Want to learn how to design effective innovative events that matter? Join an Event Model Canvas workshop or masterclasses or donate a scholarship for others to learn how to change (y)our world, one event at a time.
Worldwide #EventCanvas Users & Trained Practitioners
#EventCanvas Co-Creator | Co-Founder eventcanvas.org foundation | Author EVENT DESIGN handbook
Roel is entrepreneur, speaker, facilitator and event designer for corporations and associations. On a quest to create a common and visual language to ease the conversation between Event Planner and Event Owner, he created together with Ruud Janssen the Event Canvas. Roel is the co-founder of EventCanvas.org Foundation and Event Model Generation -the event design consulting & training firm Full bio.
#EventCanvas Co-Creator | Co-Founder eventcanvas.org foundation | Author EVENT DESIGN handbook
Ruud is entrepreneur, international speaker, facilitator and designer of high stakes conferences & events. He helps organisations innovate by thinking differently based on functional, social and technological advancements using business and event model innovation. He created the Event Canvas with Roel Frissen to enable teams to systematically design events that matter. Ruud is is the co-founder of EventCanvas.org Foundation and Event Model Generation -the event design consulting & training firm. Full bio.
Story Engagement Engineer | Author EVENT DESIGN handbook
Visual Change Master Dennis believes in making thoughts visible by drawing them out into reality. His role in visualising how events create value, brings the narrative and long term perspective to life. As co-founder of the EventCanvas Foundation he works constantly to improve & design the visual tooling that helps to ensure great Event Design. As a visual work space consultant he helps companies to claim the space and train people to make their challenges visible by drawing them out.
Joe Pine, co-author, The Experience Economy, Aurora, OH, USA, www.strategichorizons.com
"The best events are not merely engaging experiences; they are transformational. By using the Event Canvas you will ensure the outcomes of your events meet your goals – and change your organization."
Julius Solaris, editor, eventmanagerblog.com, Las Vegas, NV, USA, www.eventmanagerblog.com
"The Authors have embarked in one of the most challenging tasks we have ever witnessed in the industry, changing the way we create events to offer better value. It will be studied by our children in universities, and have a massive impact."
Panos Tzivanidis, Head of Hospitality, Events & Logistics, International Olympic Committee, IOC, Lausanne, Switzerland, www.olympic.org/ioc
“Designing and planning for events is a complicated process by default and requires highly motivated and inspired teams. With the training for designing events by using the Event Canvas methodology, the team was empowered and built the necessary trust in itself to deliver innovative events for all stakeholders of the International Olympic Committee"
Trina Sharp, CMP, CMM - Event & Trade Show Manager, Portland, OR, USA,
"The event design process is crucial to a successful event. The better it is understood, the more likely a stakeholder will buy in. The EDC class gives you the background you need to make it possible for you to be the event leader and possess the skills necessary to lead your team to a successful event! All event leaders should take this class."
Mohamed Ba - Head of Innovation, ITU - International Telecommunication Union is the United Nations specialised agency for information and communication technologies, Geneva, Switzerland, www.ITU.int
“It’s very empowering to see how the team brings out all the dimensions and adds value to innovating our events using the event canvas. There is no cutting corners, spending the right amount of time on event design is what needs to be done to get the job done right."
Amanda Larson, Marketing Director - Clarity Security - Scottsdale, AZ, USA, clareitysecurity.com
"The Event Design Certificate program provides a great oversight to event planning and forces event professionals to view events differently. I think this approach creates a universal language that all event professionals can comprehend and understand. A perfect template to describe the importance of event design to others - stakeholders, vendors, bosses, etc."
Debbie Fox, MA - Events Manager - One Earth Future Foundation, Broomfield, CO, USA,
"Event Design is a trailblazing approach for designing an event of any size. When applied at event inception, the Event Canvas identifies key stakeholder entry behaviors and how the event journey is developed to achieve desired outcomes. Logical, collaborative and fun, with particular focus on the human aspect."
Ted Mooney, Sr. Director of Membership and Services, Internet Society, Reston, VA, USA, InternetSociety.org
“The Event Canvas process allows team innovation to emerge like no other training I've experienced. The event design solutions are imaginative, engaging, provocative and produce results. This process should be embraced not just by meeting planners, but business leaders who want real bottom-line impact from their event investment.”
David Kliman, Owner, The Kliman Group, Sonoma, CA, USA, klimangroup.com
“Highly usable strategic roadmap, easily customized and very suitable for use by professionals seeking to enhance their strategic impact on meeting content and flow. I was very curious to learn more about this and was very impressed with all aspects of the Event Design Certificate workshop. I highly recommend it!”
Amanda Armstrong, CMP, Enterprise Holdings Director Corporate Travel & Meetings, San Diego, CA, USA, http://go.enterpriseholdings.com/
“The Event Canvas is a comprehensive, step-by-step process that leads you through event design wearing "stakeholder lens", so each decision reflects multiple views points resulting in desired outcomes.”
Abigail M. Ochoa, Junior Manager - Brand Activations, Smart Communications, Inc, Manila Philippines, www.smart.com.ph
“The Event Canvas gives you a clear perspective of your stakeholders, their objectives of the event and how you're arriving to meet those objectives. And there's nothing more important than efficiency and clarity when doing an event.”
Anthony Back MD, Professor, University of Washington, Medicine/Oncology, Seattle, WA, USA, www.depts.washington.edu/
“The Event Canvas model is incredibly useful for designing conferences that will make a difference—it brings together a great deal of wisdom into a practical workspace!”
Martin A. J. van Keken jr. - CEO, MVKA, Vancouver, Canada, mvka.com
"The Event Canvas is an amazing tool that I'm using with my customers, my team and my stakeholders."
Monika Birkle - HAAGA-HELIA University of Applied Sciences, Porvoo, Finland, www.haaga-helia.fi
"The EventCanvas supports our collaborative working method and I look forward to applying it with our students and stakeholders in designing the events at Haaga Helia University of Applied Sciences."
Terri Crovato - Manager Meetings & Events at USCCB, Washington DC, USA, www.usccb.org
"The EventCanvas is a great model to apply to better design my events based on the needs of my various stakeholders. I'm excited to go back and apply this with my team."
Sue Gordon, CMP - Partner, EPIC Meetings & Events, San Diego, CA, USA, www.epic-meetings.com
“I think the #EventCanvas is a GREAT tool for meeting planners - especially seasoned planners who get in a "rut" of logistics and bottom-line finances.”
Annette Gregg, CMP, CMM, MBA - VP Conference Experiences, LPL Financial, Boston, MA, USA, lplfinancial.lpl.com
“I really like this simple but powerful #EventCanvas tool and feel it was missing in the marketplace. It helps project leaders create a business case for an event with the stakeholder in mind--it reminds us that customer- centric design is the best approach. “
Renita Carter - Manager - National Urban League, New York, NY, USA, nul.iamempowered.com/
" The Event Canvas, enabler of the elevator speech that creates a “wanna know more” buzz."
Miranda van Brück - Creative Director The Content Studio, Toulouse, France & Program Director Events MPI Meeting Professionals International, Dallas, TX, USA , www.mpiweb.org
"The Event Model Canvas provides an excellent structure to have meaningful conversations with the event owner which will lead to a well informed starting point from which to start designing meetings and events that matter."
Geert Behets, Director, Global Travel & Fleet Management - Global Purchasing at UCB Pharma, Brussels, Belgium, www.ucb.com
"The Event Canvas Training that I attended was so good that it will be hard to top!"
Jennifer Fischer-Belmonte, Achmea, Events coordinator Communication & Sustainability , Zeist, The Netherlands, www.achmea.nl
"As a result of the training delivered by team #eventcanvas, a diverse team of communications and event specialist across our Achmea organisation now have a shared language and methodology to design our events. We can now articulate how events we design create value for our internal and external stakeholders."
Pierre Sonigo - Secretary General FERMA - Federation of European Risk Management Associations, Brussels, Belgium, www.ferma.eu
“The Event Model Canvas will relieve pains in organizing our congress because it gives us a process and a common language and understanding. Everyone involved can then go in the same direction with the canvas as the roadmap to keep us on track. I really believe this is going to help us a lot!”
Sabine Bonora - Head of ICM MED-EL, Innsbruck, Austria, www.medel.com
“The Event Model Canvas 10 step design process allows us to articulate on one piece of paper the essence of the thinking of all the stakeholders involved in the event. It creates value, innovation and alignment of everyone involved from idea to design to execution and evaluation. After redesigning our pinnacle event, we’ve adopted it as the de facto working method for all our events. ”
Marti Winer - Chief of Staff Drew University, Madison, NJ, USA, www.drew.edu
“ Stakeholders have unique needs with regards to an event. The Event Model Canvas allows us to articulate what jobs this event will help us get done so that we can translate that to the event team + the vendors to turn the design into a great event”.
Cecilia Ljunglöf - Conference Manager KTH Royal Institute of Technology - Stockholm, Sweden, www.kth.se
"It 's an inspiring process for everyone involved in designing the event. The Event Canvas makes it easier to work with my stakeholders to design their event without getting locked into pre-exisiting thinking patterns."
Damian Hutt, CEO Association Network, London, UK, www.associationsnetwork.org
“We need to provide the very best value for the events we organize, the event model canvas creates focus in making the value crystal clear per stakeholder.”
Vera Kurpershoek - Sr. Project Manager, Haarlem, The Netherlands, www.howtomove.nl
"The EventCanvas allows us to bridge the gap between consultancy and practical event organisation to create insights on all stakeholders interests. A perfect tool to craft and deliver events worth attending."
Lykle De Vries - Programme Manager Noorderlink, Groningen, The Netherlands, www.noorderlink.nl
"Over the last ten years, I have seen the behaviour of event attendees change because of internet and social media. Event owners did not change their behavior as much, sadly.
The Event Model Canvas Masterclass was intense and exciting, and provided me with better tools to help meeting owners understand both the requirements and potential of this new connected age."