Lets' build a
Common & visual
Language for Event Design

Event Canvas

The EventCanvas.org Foundation is the organisation that enables anyone to download the #EventCanvas for free under a 4.0 Creative Commons Attribution, Non-Commercial, No Derivatives license worldwide. It’s sole purpose is to promote and support innovation in the field of Event Design. The Foundation supports and enables the creation of a common visual language for events using the #EventCanvas.

Get better results

As you follow the logical visual stepped approach of the event canvas you will be enabled to design events better in less time with your key stakeholders. Design events with the end in mind. Design events that matter.

Created with Passion

A brand new design approach to Events. Nothing has been done like this before. Many theories and tools are known, but this is the first ever tool to design, prototype and document events on a single sheet of paper. Join the movement and contribute today.

The Canvas is Free

You can download the canvas for free under a Creative Commons 4.0 license. Use it to design, document and prototype your events. Successful events change behaviour. Start now.

Spread the Word

The #EventCanvas is a way to develop more effective relationships by taking event design to a strategic level. It is a way to understand your stakeholders better and design events that deliver effective behaviour change. Check out the Event Design Handbook out now.

Work digitally on Designs

Collaborate and document the event design process digitally using the #EventCanvas in a browser. Use a visual drag & drop visual canvas with templates that you can use to work on a design collaboratively.

Learn how

Want to learn how to design effective innovative events that matter? Join an Event Model Canvas workshop or become a Certified Event Designer or donate a scholarship for others to learn how to change (y)our world, one event at a time.

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The full story

A 15 minute video of Event Model Canvas keynote flashpoint session at the 2014 World Education Conference in Minneapolis, MN, USA

Event Model Canvas

The new common and visual language for events explained in 111 seconds.

Worldwide #EventCanvas Users & Trained Practitioners

1289 Trained Level 1 #EventCanvas users
286 Trained Level 2 #EventCanvas users
150 Trained Level 3 #EventCanvas user
76 Certified Event Designers EDC Level 3
8 Certified EDC Trainers
Roel Frissen#EventCanvas Co-Creator | Co-Founder eventcanvas.org foundation | Author EVENT DESIGN handbook

Roel Frissen

#EventCanvas Co-Creator | Co-Founder eventcanvas.org foundation | Author EVENT DESIGN handbook

Roel is entrepreneur, speaker, facilitator and event designer for corporations and associations. On a quest to create a common and visual language to ease the conversation between Event Planner and Event Owner, he created together with Ruud Janssen the Event Canvas. Roel is the co-founder of EventCanvas.org Foundation and Event Model Generation -the event design consulting & training firm Full bio.

Ruud Janssen#EventCanvas Co-Creator | Co-Founder eventcanvas.org foundation | Author EVENT DESIGN handbook

Ruud Janssen

#EventCanvas Co-Creator | Co-Founder eventcanvas.org foundation | Author EVENT DESIGN handbook

Ruud is entrepreneur, international speaker, facilitator and designer of high stakes conferences & events. He helps organisations innovate by thinking differently based on functional, social and technological advancements using business and event model innovation. He created the Event Canvas with Roel Frissen to enable teams to systematically design events that matter. Ruud is the co-founder of EventCanvas.org Foundation and Event Model Generation -the event design consulting & training firm. Full bio.

Dennis LuijerStory Engagement Engineer | Author EVENT DESIGN handbook

Dennis Luijer

Story Engagement Engineer | Author EVENT DESIGN handbook

Visual Change Master Dennis believes in making thoughts visible by drawing them out into reality. His role in visualising how events create value, brings the narrative and long term perspective to life. As co-founder of the EventCanvas Foundation he works constantly to improve & design the visual tooling that helps to ensure great Event Design. As a visual work space consultant he helps companies to claim the space and train people to make their challenges visible by drawing them out.

  • Testimonial
    Joe Pine, co-author, The Experience Economy, Aurora, OH, USA, www.strategichorizons.com

    "The best events are not merely engaging experiences; they are transformational. By using the Event Canvas you will ensure the outcomes of your events meet your goals  and change your organization."

  • Testimonial
    Julius Solaris, editor, eventmanagerblog.com, Las Vegas, NV, USA, www.eventmanagerblog.com

    "The Authors have embarked in one of the most challenging tasks we have ever witnessed in the industry, changing the way we create events to offer better value. It will be studied by our children in universities, and have a massive impact."

  • Testimonial
    Jennifer Seuferer, CMP, Director of Program Management, University of California UC Berkeley Center for Executive Education, Berkely, CA, USA, http://executive.berkeley.edu

    "This tool and this process allows you to add so much value to your events. I recommend it on all levels, as personnel development, a career builder, and the EDC program was just a really good time!"

  • Testimonial
    Amy Badersnider, Sr. Instructional Designer at Google, San Francisco, CA, USA, www.google.com/about/company/

    "The Event Canvas is a tool that validates the way in which we think about our users - but compartmentalizes the nuances we may gloss over. I'm so excited to facilitate the process for other internal teams, as they think through the experiences they provide for their clients. It's sure to win them over, as they'll be a part of the experience and we'll have their buy-in along the way."

  • Testimonial
    Panos Tzivanidis, Head of Hospitality, Events & Logistics, International Olympic Committee, IOC, Lausanne, Switzerland, www.olympic.org/ioc

    “Designing and planning for events is a complicated process by default and requires highly motivated and inspired teams. With the training for designing events by using the Event Canvas methodology, the team was empowered and built the necessary trust in itself to deliver innovative events for all stakeholders of the International Olympic Committee"

  • Testimonial
    Trina Sharp, CMP, CMM - Event & Trade Show Manager, Portland, OR, USA, https://www.pointb.com

    "The event design process is crucial to a successful event. The better it is understood, the more likely a stakeholder will buy in. The EDC class gives you the background you need to make it possible for you to be the event leader and possess the skills necessary to lead your team to a successful event! All event leaders should take this class."

  • Testimonial
    Mohamed Ba - Head of Innovation, ITU - International Telecommunication Union is the United Nations specialised agency for information and communication technologies, Geneva, Switzerland, www.ITU.int

    “It’s very empowering to see how the team brings out all the dimensions and adds value to innovating our events using the event canvas. There is no cutting corners, spending the right amount of time on event design is what needs to be done to get the job done right."

  • Testimonial
    Amanda Larson, Marketing Director - Clarity Security - Scottsdale, AZ, USA, clareitysecurity.com

    "The Event Design Certificate program provides a great oversight to event planning and forces event professionals to view events differently. I think this approach creates a universal language that all event professionals can comprehend and understand. A perfect template to describe the importance of event design to others - stakeholders, vendors, bosses, etc."

  • Testimonial
  • Testimonial
    Ted Mooney, Sr. Director of Membership and Services, Internet Society, Reston, VA, USA, InternetSociety.org

    “The Event Canvas process allows team innovation to emerge like no other training I've experienced. The event design solutions are imaginative, engaging, provocative and produce results. This process should be embraced not just by meeting planners, but business leaders who want real bottom-line impact from their event investment.”

  • Testimonial
    David Kliman, Owner, The Kliman Group, Sonoma, CA, USA, klimangroup.com

    “Highly usable strategic roadmap, easily customized and very suitable for use by professionals seeking to enhance their strategic impact on meeting content and flow. I was very curious to learn more about this and was very impressed with all aspects of the Event Design Certificate workshop. I highly recommend it!”

  • Testimonial
    Amanda Armstrong, CMP, Enterprise Holdings Director Corporate Travel & Meetings, San Diego, CA, USA, http://go.enterpriseholdings.com/

    “The Event Canvas is a comprehensive, step-by-step process that leads you through event design wearing "stakeholder lens", so each decision reflects multiple views points resulting in desired outcomes.”

  • Testimonial
    Abigail M. Ochoa, Junior Manager - Brand Activations, Smart Communications, Inc, Manila Philippines, www.smart.com.ph

    “The Event Canvas gives you a clear perspective of your stakeholders, their objectives of the event and how you're arriving to meet those objectives. And there's nothing more important than efficiency and clarity when doing an event.”

  • Testimonial
    Anthony Back MD, Professor, University of Washington, Medicine/Oncology, Seattle, WA, USA, www.depts.washington.edu/

    “The Event Canvas model is incredibly useful for designing conferences that will make a difference—it brings together a great deal of wisdom into a practical workspace!”

  • Testimonial
    Martin A. J. van Keken jr. - CEO, MVKA, Vancouver, Canada, mvka.com

    "The Event Canvas is an amazing tool that I'm using with my customers, my team and my stakeholders."

  • Testimonial
    Monika Birkle - HAAGA-HELIA University of Applied Sciences, Porvoo, Finland, www.haaga-helia.fi

    "The EventCanvas supports our collaborative working method and I look forward to applying it with our students and stakeholders in designing the events at Haaga Helia University of Applied Sciences."

  • Testimonial
    Terri Crovato - Manager Meetings & Events at USCCB, Washington DC, USA, www.usccb.org

    "The EventCanvas is a great model to apply  to better design my events based on the needs of my various stakeholders. I'm excited to go back and apply this with my team."

  • Testimonial
    Sue Gordon, CMP - Partner, EPIC Meetings & Events, San Diego, CA, USA, www.epic-meetings.com

    “I think the #EventCanvas is a GREAT tool for meeting planners - especially seasoned planners who get in a "rut" of logistics and bottom-line finances.”

  • Testimonial
    Annette Gregg, CMP, CMM, MBA - VP Conference Experiences, LPL Financial, Boston, MA, USA, lplfinancial.lpl.com

    “I really like this simple but powerful #EventCanvas tool and feel it was missing in the marketplace. It helps project leaders create a business case for an event with the stakeholder in mind--it reminds us that customer- centric design is the best approach. “

  • Testimonial
    Renita Carter - Manager - National Urban League, New York, NY, USA, nul.iamempowered.com/

    " The Event Canvas, enabler of the elevator speech that creates a “wanna know more” buzz."

  • Testimonial
    Miranda van Brück - Creative Director The Content Studio, Toulouse, France & Program Director Events MPI Meeting Professionals International, Dallas, TX, USA , www.mpiweb.org

    "The Event Model Canvas provides an excellent structure to have meaningful conversations with the event owner which will lead to a well informed starting point from which to start designing meetings and events that matter."

  • Testimonial
    Geert Behets, Director, Global Travel & Fleet Management - Global Purchasing at UCB Pharma, Brussels, Belgium, www.ucb.com

    "The Event Canvas Training that I attended was so good that it will be hard to top!"

  • Testimonial
    Jennifer Fischer-Belmonte, Achmea, Events coordinator Communication & Sustainability , Zeist, The Netherlands, www.achmea.nl

    "As a result of the training delivered by team #eventcanvas, a diverse team of communications and event specialist across our Achmea organisation now have a shared language and methodology to design our events. We can now articulate how events we design create value for our internal and external stakeholders."

  • Testimonial
    Pierre Sonigo - Secretary General FERMA - Federation of European Risk Management Associations, Brussels, Belgium, www.ferma.eu

    “The Event Model Canvas will relieve pains in organizing our congress because it gives us a process and a common language and understanding. Everyone involved can then go in the same direction with the canvas as the roadmap to keep us on track. I really believe this is going to help us a lot!”

  • Testimonial
    Sabine Bonora - Head of ICM MED-EL, Innsbruck, Austria, www.medel.com

    “The Event Model Canvas 10 step design process allows us to articulate on one piece of paper the essence of the thinking of all the stakeholders involved in the event. It creates value, innovation and alignment of everyone involved from idea to design to execution and evaluation. After redesigning our pinnacle event, we’ve adopted it as the de facto working method for all our events. ”

  • Testimonial
    Marti Winer - Chief of Staff Drew University, Madison, NJ, USA, www.drew.edu

    “ Stakeholders have unique needs with regards to an event. The Event Model Canvas allows us to articulate what jobs this event will help us get done so that we can translate that to the event team + the vendors to turn the design into a great event”.

  • Testimonial
    Cecilia Ljunglöf - Conference Manager KTH Royal Institute of Technology - Stockholm, Sweden, www.kth.se

    "It 's an inspiring process for everyone involved in designing the event. The Event Canvas makes it easier to work with my stakeholders to design their event without getting locked into pre-exisiting thinking patterns."

  • Testimonial
    Damian Hutt, CEO Association Network, London, UK, www.associationsnetwork.org

    “We need to provide the very best value for the events we organize, the event model canvas creates focus in making the value crystal clear per stakeholder.”

  • Testimonial
    Vera Kurpershoek - Sr. Project Manager, Haarlem, The Netherlands, www.howtomove.nl

    "The EventCanvas allows us to bridge the gap between consultancy and practical event organisation to create insights on all stakeholders interests. A perfect tool to craft and deliver events worth attending."

  • Testimonial
    Lykle De Vries - Programme Manager Noorderlink, Groningen, The Netherlands, www.noorderlink.nl

    "Over the last ten years, I have seen the behaviour of event attendees change because of internet and social media. Event owners did not change their behavior as much, sadly.

    The Event Model Canvas Masterclass was intense and exciting, and provided me with better tools to help meeting owners understand both the requirements and potential of this new connected age."

EventCanvas.org Foundation


Contact Details

Phone: +31 6 55 19 23 23 or +41 79 291 0623

Office Hours

9-00 am to 6pm CET
Generally Monday to Friday,
but always flexible